Friday, January 30, 2009

Seeing Red!!!

If you were in an airplane flying over the nation of Peru and happened to gaze out of your window, you may have gotten a bird's eye-view of 100 of Peru's most famous actors, musicians, and other notable citizens, splashing the landscape in red t-shirts, forming a giant ribbon. You Prevent, the strategic plan to rid Peru's community of the stigma given to HIV/AIDS, continued its advocacy with its advertising campaign. With the help of UNDP and UNAIDS, their message is: Tolerance, Information, Respect.

This program has set out to inform the people of Peru of an issue that has greatly impacted their population and to rid the stigma attached to getting tested. With friendly images and slogans, the media, who dodged stories of HIV/AIDS, are now informing their viewers and readers wisely and helpfully.

For more information, go here!