Climate change needs attention now! This is the message behind Live Earth, a 24-hour, 7-continent concert series taking place on July 7 that will bring together more than 100 music artists and 2 billion people. Participating cities are New York, London, Johannesburg, Rio de Janeiro, Shanghai, Tokyo, Sydney and Hamburg.
This movement, spearheaded by Al Gore and Emmy-winning producer Kevin Wall, is designed to trigger a response to issues such as global warming and the negative impact climate changes will have on the poorest populations of the world.
The UNDP is a major sponsor of the event. In collaboration with the UN Environment Program (UNEP) the UNDP works to spread awareness about the importance of addressing Millennium Development Goal 7, which is to "ensure environmental sustainability."
Proceeds from Live Earth will support a new campaign being launched to combat the climate crisis. This campaign will be led by the Alliance for Climate Protection and other international environmental NGOs. The goal of this campaign will be to mobilize organizations, businesses, governments and individuals to combat global warming.
