Thursday, July 19, 2007

Don't Underestimate the Poor

The problem? 2.7 billion people live on less than $2 per day. A potential solution? Harness their potential as workers and entrepreneurs by utilizing them in the private sector.

UNDP is leading Growing Inclusive Markets, an initiative seeking exactly to explore this intersection between the pursuit of profit and and inclusive economic growth. By connecting with business communities, development workers can tap into a vastly under-utilized resource and learn how to engage impoverished populations as drivers of economic growth. In this way, those in direst need can lift themselves out of poverty - permanently.

Click here to find out how the GIM report plans to make business work for development and development work for business.