Looking for fresh fashions? Check out what Cambodia has to offer! Fashion designers and garment workers are getting a boost from the International Labor Organization’s new “I am Precious” campaign, supported by UNDP. The campaign aims to encourage the creativity and innovation of the country’s garment workers, promoting the creation of quality products and their trade on the international market. To achieve this, the campaign puts on events such as the “Made in Cambodia” competition, asking for garment workers to submit original fashion designs while at the same time informing participants of career opportunities in this exciting sector. Move over Project Runway, there’s a new fashion show in town!
By 2008, the garment industry was responsible for 70% of Cambodia’s total export value. With 300,000 people directly employed in this industry and an estimated 1.5 million people benefitting from the sales of these products, the garment sector has been identified as one of 19 key Cambodian industries. These 19 sectors are being targeted by UNDP through its TRADE project with the Cambodian Ministry of Commerce. Using a sector-wide approach, UNDP aims at illuminating trade as a means to contribute to the reduction of poverty.
Read more about Cambodian fashion innovation and what it means for development here.